Have you ever felt a pang of anxiety at a dinner party when someone mentions the incredible returns they just made on a new tech stock or emerging trend? It is a very human reaction. We are wired to seek progress, and watching someone else seemingly sprint ahead can make us feel like we are […]
Author Archive: lifeforce
The hidden cost of doing something
In almost every area of life, hard work and constant activity are rewarded. If you want to improve your health, you train more frequently. If you want to build a business, you put in longer hours. Action equals progress. But investing is a rare domain where this logic is turned upside down. In the world […]
Safety has a cost
“One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” Whilst this quote by psychologist Abraham Maslow is not usually found in financial textbooks, it certainly belongs in the realm of human potential. We tend to think of our […]
Science for your money (Part 2)
In our last post, we looked at the foundational laws of money: spending less than you earn, insuring your risks, and respecting the erosive power of inflation. These are the defensive structures of a good plan. But defence alone doesn’t build the life you want. You also need to move forward. Today, we look at […]
Purpose, not predictions.
Strong financial plans are crafted with meaningful purpose, not more predictions. If you turn on the financial news or open the business pages, you will see an endless parade of predictions. “Markets set to rally.” “Recession looming.” “Interest rates to pivot.” “The death of the 60/40 portfolio.” Are you following a recipe for stress or […]
Science for your money (Part 1)
In finance, as in life, there are opinions, and there are facts. Opinions are everywhere. You hear them at dinner parties, read them in the news reports, and see them shouted on cable news. “Buy gold,” “Sell tech,” “Property is dead,” “Crypto is the future.” These opinions change with the wind. But beneath the noise, […]
Investing in peace-of-mind
When we talk about building financial resilience, we often look at external things. We look at our emergency funds, our insurance policies, and our diversified portfolios. We build fortresses to protect us from the uncertainties of the world. But true resilience—the ability to weather storms and make good decisions under pressure—does not start with your […]
The moat to your castle
Let’s be honest. Nobody wakes up excited to pay their car or home insurance premiums. It is the ultimate “grudge purchase”. You pay for something you hope never to use. Every month, you see that money leave your account, and if you are lucky, you get absolutely nothing in return but silence (and peace of […]
The custodian mindset
There is a phase in our financial lives that is purely about accumulation. We work hard, we save, and we watch the numbers grow. We are taught that a bigger number equals a better life. But there often comes a point where the goal of “more” stops bringing satisfaction and starts bringing anxiety. We see […]
The boring basics
In the world of finance, it is easy to get distracted by the shiny objects. We hear about the next big tech stock, cryptocurrency, or complex hedge fund strategies. We are naturally drawn to the exciting, the new, and the sophisticated. Especially after the holidays, when we’ve sat with everyone who seems to have “done […]









