Powerpoint presentations have become a vital tool in communication, whether it’s to source funding or support for new business ideas, presenting feedback to management or your team, sharing research findings or creating content for social media, knowing how to make powerpoints that attract, connect and engage with the audience has become a crucial skill for almost all of us.
But it’s more than just a skill, it’s also an art, and this is where most of us struggle. In an age where jobs come and go fast, and finding new work or building a social media presence is part of the lifeblood of our future opportunities, finding a few tricks to create better powerpoints is worth sharing. Chris Munn, who works at Fairfield Company, specialises in buying and selling businesses, and these are some of the tips that he recently shared on Twitter.
For a compelling deck, your design matters. From the typography to the colours, using pre-made templates (or hiring a designer) is a great way to start. Canva.com is a super resource for creating presentations, and you’ll find them under the Design tab in the Office section.
USE POWERFUL IMAGES
Most people like to look at beautiful images, clever visuals or simple infographics. Don’t fight human nature. Stunning graphics and visuals are far more impactful than words on a page and can often communicate quicker and be remembered for longer.
FOLLOW THE 10/20/30 RULE
It’s really easy to get lost creating a presentation, especially if the template has 30-40 slides. But – keep it short!
The 10/20/30 rule is as follows…
-10 slides max
-20 mins total presentation time
-30 point font minimum
This helps you focus on the essential bits and keeps your slides easy to engage with, both in the presentation and as a PDF handout or resource (which you can easily share on LinkedIn carousel).
DON’T READ YOUR SLIDES
As Munn says, unless there are blind people in your audience, assume everyone can read. This is slightly easier when you’re using a minimum of size 30 for your font because you won’t be able to put lots of text or even full paragraphs into your slides. The slides are there to support the conversation you’re trying to spark, not to be the entire conversation.
TELL A STORY
This is probably the most fun when crafting a presentation that will be attractive and engaging. Don’t just lay out the facts and the numbers – tell the story of why this presentation journey is important. Try to understand your audience and find ways to make them feel like they’re part of this story – then you’ll not only grab their attention, you’ll keep it.
Being a success is not about keeping our jobs or maintaining a steady career path; it’s about living our truth and constantly exploring how we can add value to the world. We will have seasons where things run smoothly, and we’ll have seasons where we have to rediscover and reinvent ourselves, and hopefully, these skills will help!